Brand Identity
R.A.G.E. Ministries
Brand Kit
Everything you need to represent R.A.G.E. Ministries with clarity, consistency, and boldness — logos, colors, typography, voice, and usage guidelines.
Logo Suite
Our Logos
Logo Usage Rules
Use on dark backgrounds with full contrast
Use white version on dark or photo backgrounds
Maintain clear space equal to the height of the 'R' on all sides
Do not stretch, skew, or distort the logo
Do not place on busy backgrounds without contrast
Do not recolor the logo outside approved palette
Do not use drop shadows or effects on the logo
Color System
Color Palette
Signal Yellow
CTAs, highlights, key headlines, icon accents
Midnight Black
Page backgrounds, hero sections, primary dark surfaces
Charcoal
Cards, secondary sections, elevated surfaces
Ash
Borders, dividers, hover states
Pure White
Body text on dark, reverse logo, light backgrounds
Muted White
Captions, labels, supporting copy on dark backgrounds
Typography
Type System
Display / Headlines
Barlow Condensed
REACHING A GENERATION ENDANGERED.
Used for: All headlines, section labels, navigation, CTAs, hero text
Body / UI
Inter
Preaching the gospel to the next generation. Preparing them to do the same.
Used for: Paragraphs, descriptions, form labels, captions, metadata
Headline Scale
REACHING A GENERATION
OUR MISSION
LIVE SENT
SECTION LABEL
Messaging
Voice & Tone
R.A.G.E. Ministries speaks with urgency, clarity, and gospel conviction. Every word should move people toward Jesus and toward action.
We Sound Like
- ✓Bold, urgent, direct
- ✓Gospel-centered and scripture-grounded
- ✓Conversational and relatable to students
- ✓Action-oriented (Live Sent. Go. Reach.)
- ✓Hopeful and mission-driven
We Don't Sound Like
- ✗Vague, passive, or soft
- ✗Motivational without biblical foundation
- ✗Overly formal or academic
- ✗Spectator language (watch, attend, enjoy)
- ✗Fear-based or guilt-driven
Approved Taglines
Reaching A Generation Endangered.
Primary tagline — always approved
Preaching the gospel to the next generation. Preparing them to do the same.
Mission statement — use in full bios and about sections
Live Sent.
Action tagline — apparel, social, event collateral
One Million Sent.
Campaign tagline — evangelism initiative
Design Language
Core Principles
01
Bold Over Safe
RAGE is not a passive brand. Use high contrast, heavy type weights, and strong yellow accents. Avoid muted palettes, thin fonts, or timid layouts.
02
Dark-First
The primary canvas is near-black (#0D0D0D). Yellow pops against darkness. Light backgrounds are secondary and used for contrast sections only.
03
Urgency in Motion
Every design element should communicate movement and mission. Use uppercase condensed type, directional arrows, and tight leading to create forward momentum.
04
Gospel-Centered Clarity
Never let design outpace the message. The gospel is the hero. Design supports it — it does not compete with it.
05
Generational Relevance
The audience is students and young adults. The brand should feel current, credible, and culturally aware without chasing trends.
06
Consistent Identity
Whether it's a social post, a stage backdrop, or a website page — the brand should be instantly recognizable. Consistency builds trust.
Questions about brand usage?
Reach out through our booking page for press, partnership, or licensing inquiries.